CLIENT
Print House Publishers
YEAR
2024
SCOPE
Book Covers · Apparel · Fulfilment
The Challenge
Print House was launching a regional cookbook and wanted launch-day staff tees that matched the cover exactly — same reds, same type. Two vendors meant two colour interpretations, so they asked us to print books and apparel in a single colour-managed run.
Our Approach
We profiled the cover inks and garment dyes side by side, proofed both on the actual stocks, then scheduled one press week: 2,000 soft-cover books and 300 ring-spun tees, folded, packed and kitted for launch day.
Deliverables
- 2,000 soft-cover books with matte-laminated covers
- 300 colour-matched staff tees in four sizes
- Launch-day kitting, packing and direct shipping
Outcome
Launch day sold out the first book run, and the colour-matched tees became staff uniforms — then a second revenue line.