CLIENT
Sunset Sounds Festival
YEAR
2025
SCOPE
Posters · Tees · Banners
The Challenge
Sunset Sounds runs three weekends across two stages and needed a poster system that felt collectible, not repetitive: one visual language, three distinct weekends, plus crew tees and wayfinding banners on a festival deadline.
Our Approach
We built one gradient system with three colourways — one per weekend — then rolled it across A2 posters, crew tees and six-metre banners. Everything printed in ten days, staged for pickup the morning gates opened.
Deliverables
- Three A2 poster editions, one per festival weekend
- 150 crew tees with weekend-specific back prints
- Stage banners and wayfinding signage, weather-sealed
Outcome
All three poster editions sold out at the merch stand, and the festival rebooked us for next season before gates closed.