Case Study

Brand Identity Kit

A full merch identity for a coffee startup, from cards to cups.

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CLIENT

Northbeam Coffee

YEAR

2025

SCOPE

Strategy · Stationery · Packaging

The Challenge

Northbeam Coffee had a logo and little else — no cards, no cups, no boxes that felt like theirs. They needed a complete printed identity before opening day, designed and produced by one accountable studio.

Our Approach

A strategy session fixed their palette and voice, then we designed and printed the lot: 16pt business cards, kiln-fired enamel mugs, rigid gift boxes and staff tees — one identity, four surfaces, zero mismatches.

Deliverables

  • Brand sheet: palette, type and placement rules
  • Business cards, enamel mugs and staff tees
  • Branded rigid gift boxes for retail beans

Outcome

Northbeam opened with shelves, cups and staff all speaking one visual language — and reordered boxes within six weeks.

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